Concept

In our increasingly digitized, technology driven world, next to scientists and programmers, it is artists, who create alternative visions for a more sustainable and just society. Collaboration between these communities helps us to reflect on the impact of new technologies on society. If Europe wants to take a different technological path from China or Silicon Valley, whilst opposing nascent anti-democratic movements, it should focus on the creative, communicative, critical and unifying potential of the arts. Through support for emerging artists we can contribute to secure a tolerant and democratic future for citizens of Europe. The European Media Art Platform was founded for this purpose.

The basic idea of the program is to enable European media art organisations and artists to collaborate on projects and consequently to create closer bonds between these organisations. The unification and extension of Europe, triggered by the collapse of the Eastern Bloc, has created new problems to be faced as well as new opportunities for cooperation and exchange. This period of transition has been characterized on the one hand, by the challenge to become more 'European'– which generally has meant, more homogenous – and, on the other, by a desire to define what constitutes national and regional identity, in order both to retrieve a sense of traditional cultures, now lost; and to consider how respective national and cultural identities might enrich and enhance one another, as opposed to being divisive.

EMAP/EMARE offers an opportunity to work within these bounds, as defined by the individual artists, which enables the latter to develop their own projects within a new context, and thereby give something back, in turn, to their host organization.

This process of encouraging artists' projects and building stronger links between media organizations is enhanced by the rapid development of networked technologies and also reflects the moves towards integration taking place throughout Europe.

The artistic works produced at EMAP/EMARE help us to reflect the new technologies and sometimes even create alternatives to the tools of the big high-tech corporations.

The various new technologies now coming to the fore require a relatively high degree of know-how and, although each individual organization has its own unique set-up, facilities and staff, opportunities for the exchange of information and skills give a further boost to the programme. Sharing insights, facilities and knowledge also fosters greater efficiency when dealing with scientists or the international media market (issues such as TV broadcasting, co-productions, co-funding, etc.) and the art world (festivals, museums, galeries, etc.).

EMAP is always on the lookout for new associated partners, so European media centres with an interest in joining  should please contact us! Associated partners benefit from shared information, invitations to workshops, conferences and festivals EMAP is organising, they can apply for EMAP artists presentation fees and have access to our submission and research database http://call.emare.eu.

Structure

  • Member organizations meet on different occasions (at transmediale, ars electronica, Werkleitz Festival, Antre Peaux Festival, Impakt Festival, etc.), to coordinate activities.
  • All EMAP member organisations issue a joint, Europe-wide call for entries.
  • All EMAP member organisations participate (for about 3-6 days) at the jury panel hosted by a different partner each year.
  • Any artist who works with digital media and is in possession of a valid European (or partner country) residence permit and identity card is eligible to apply. We hope we can expand this internationally in the future.
  • Entries on call.emare.eu should include a CV, (audio)visual documentation of approx. 3 reference projects and a precise proposal including technical reader and timeframe for the project to be developed within EMARE. Students are not permitted to apply but emerging artists are encouraged.
  • Each EMAP member organization selects their favorite project and invites the artist or group to stay at their lab for two to three months. Together with the staff there, but also with external experts, mainly from the scientific or technological sector, they can develop their projects and if necessary already produce them. In addition to the scholarship, the artists receive travel and accommodation expenses, a production budget and free support as well as access to all studios and the host's existing technology. The work on the project can have already started before the stay and can be continued afterwards.
  • Artists present their work at their host organisation but also EMAP members might curate their work for their festivals or group shows.
  • A common presentation of all commissioned works usually finishes each EU funded project (move 2009, moveforwad 2012, moveON 2015, Werkeitz Festival 2021).
  • Further associated partner organizations help to produce, present, disseminate and promote the platform and the commissioned artists’ projects and are potential future members of the platform. They have access to the submission database, receive invitations to festivals, confereneces and workshsops and can apply for small presentation grants to present one of the EMAP commissions.

Aims

  • to create a European network of collaborating media labs
  • to host and exchange Media Artists from all around Europe
  • to benefit from diverse cultural backgrounds
  • to benefit from different kinds of competence and knowledge
  • to benefit from different infrastructures
  •  to support and promote interdisciplinary artistic research
  • to benefit from different cultural platforms and markets
  • to launch collaborative projects or co-productions between different countries
  • to exchange also cultural programs and staff
  • to do joint applications, i.e. at Creative Europe
  • to issue joint calls for applications
  • to create a joint jury and deal with all applications
  • to ultimately respect each individual's own decision regarding selection of artists
  • To initiate a reflected discourse on technology and culture among the population through festivals, conferences, workshops and individual exhibitions, thus contributing to general education.
  • To promote the European idea through intercultural, transnational projects and presentations with international participation and to counteract nationalist and right-wing tendencies
  • To create a critical and sustainable awareness in dealing with new technologies

References

  • More than 180 artists and their projects commissioned: Super 16 short films, video art, video installations, interactive installations, software based projects including ai, websites, computer animations, performances, sound art projects, robotics, bio art and research based art & science projects.
  • Since 2017 the European Media Art Network has turned into the European Media Art Platform with generous support of the Creative Europe Culture Program.
  • Award-winning EMARE commssions include Anna Riddler, Karen Lancel & Herman Maats, Marco Barotti, Chloe Galibert & Kevin B. Lee, Alina Rudnitzkaya, Joachim Blank, Lilian Jüchtern, Mike Stubbs, Charly Nijensohn, Christoph Wachter & Matthias Jud, Don Ritter, Verena Friedrich, Christina Picchi, Bernhard Hetzenauer.
  • EMARE works are in major collection such as MoMa and have been presented by big exhibitions like the Venice Biennial, Centre Pompidou and Barbican.
  • 2020 EMAP is mentioned as model project in the Austrian quadiennial report of the UNESCO convention on the Protection and Promotion of the Diversity of Cultural Expression
  • One out of 15 best model projects for culture which have been presented by the European Commission  Culture 2007-2013 program at the Culture in Motion Conference 2011 in Bruxelles.
  • Prize of the World Tour of the Information Society: Voeux de l'Internet Europe 2007 at the Association of European Parlamentaires in Strasbourg.
  • EU–Cultural media study: '50 best model projects for digital culture in Europe'.
  • ERICarts Report Europe
  • 2014 EMAN moved on with 3 major Australian and 3 renowned Canadian partner organisations again with support of the EU. The results will be presented Octobre 2015 at the Werkleitz festival and conference .move ON - New Media Art from Australia, Canada and Europe.
  • With the support of the European Commission 'Culture Program 2007-13 EMAN was able to organise an exchange with CANTE and Centro Multimedia in Mexico (EMARE MEX) and the exhibition .move forward - New Mexican and European Media Art 2012 in Halle (Saae) as well as the final EMARE exhibition 2013 in Mexico City organised by Centro Multimedia.
  • 2008/09 the European Media Art Network (EMAN) was founded, funded by the European Commission 'Culture Program 2007', in cooperation with additional sponsors such as the British Council and Goethe Institute.
  • European Media Art in Residence Exchange 1997, funded by the European Commission's Kaleidoscope Program.
  • Took place in 1997 under the auspices of the European Commission.
  • 1995 the European Media Art in Residence Exchange (EMARE) was initiated and is nowadays the oldest and one of the biggest media art residencies in Europe.
  • EMARE presentations and conferences include: ars electronica, Linz; Mutek Festival Montréal, WRO Biennale, Wroclaw; transmediale, Berlin; Augment and Disrupt conference  by Impakt, Utrecht; Media Art Worlds conference by M-Cult, Helsinki; Kyberteatro Festival, Caligari; Videonale Bonn; Root Festival, Hull; Media Architektura, Riga; ISEA Helsinki-Talinn–Stockholm; ISEA Istanbul, ISEA Vancouver, ISEA Manizales, European Media Art Festival Osnabrück, HeK Basel, Goethe Institutes in Brussels, Mexico City and Bombay; U3 Triennale for Contemporary Art, Lublijana; cynet art Dresden, experimenta festival Bangalore, ELEKTRA festival Montréal, Xcommunicate at Queensland University of Technology, Brisbane, Visible Evidence Conference Toronto; Curtas Vila do Conde Festival, International Short Film Festival Dresden.